MarTechSalesinsight - Insights That Transform Marketing and Sales.

Content marketing is a powerful strategy for driving engagement and building brands in the digital era. By creating and distributing valuable, relevant, and consistent content, businesses can attract and retain a clearly defined audience.…

In order to shape the future of the customer experience, Talkdesk, an enterprise contact center platform, has introduced new products and major platform advancements. Talkdesk CEO Taigo Paiva introduced Talkdesk iQ, a suite of new features…

Payment gateways are becoming increasingly popular as online transactions become more abundant. Payment gateways help authorize and authenticate online transactions between a business and a bank. Gateways offers consumers a much more…

In the B2B marketing arena, lead generation is the lifeblood of business growth. Effective lead generation strategies are essential for attracting potential customers and nurturing them through the sales funnel. With the right tactics,…

In the competitive landscape of B2B marketing, Account-Based Marketing (ABM) has emerged as a game-changing strategy. ABM focuses on targeting specific accounts with tailored marketing efforts, rather than casting a wide net. This…

The ideal platform for B2B marketing is LinkedIn. It is undoubtedly a great area to network and establish connections with potential clients. However, LinkedIn also provides marketers with a host of additional advantages, such as social…

Two years into a five year growth plan, healthcare provider Bupa has big ambitions for growth. The latest step on the brand’s route is ‘Let’s Get Growing,’ a new B2B campaign aimed at extending Bupa’s appeal amongst SMEs. Traditionally,…

An increasingly common theme in both well-established businesses and rapidly growing startups is the critical role that digital technology and data play in driving digital innovation. The increased amounts and types of data being created,…

"The real-time location technology from Mapbox gathers over 250 million miles of anonymized road data every day, resulting in extremely accurate and dynamic geographic maps. In order to collect legitimate addresses, locations, and areas of…

To write better B2B content and boost sales, focus on understanding your audience’s pain points and needs. Start by conducting thorough research to gather insights into their challenges and preferences. Create compelling, value-driven…