Plan now for a brighter personalisation future
That means that even though our 2023 Digital Trends report is a phenomenal planning tool, planning and strategising only take you so far without action. The time has come to start taking insights from those trends and turning them into the…
Create a content cadence that works for you – and your customers
It seems like just yesterday we published our annual Digital Trends report, diving into the opportunities of the new year. But now, as we continue moving into 2023, it’s time to stop reading about trends and start putting them to the test.…
DoubleVerify Extends Leadership In Independent AI Powered Campaign Optimization Solutions With…
DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced that it has entered into an agreement to acquire Scibids Technology SAS , a global leader in AI-powered digital campaign optimization.…
Causal IQ And Quorum Partner To Optimize Consumer Travel Profiles With Real-Time Location Data
Causal IQ, a leading programmatic solutions provider, announced a strategic partnership with Quorum, the leading provider of real-time location data in digital media. The alliance is designed to enhance Causal IQ’s travel profiles by…
Finding Success with In-Game Advertising
There has been a long-held perspective that the gaming audience is limited in reach, and only made up of young men playing console games. With the rise of mobile and portable gaming, new consoles with higher quality graphics, online and…
Simpleview & ASM Global Partnership To Provide A Cutting-Edge Network Of Websites To A Portfolio…
Simpleview and ASM Global are pleased to announce a partnership created to provide a unified network of websites and technology solutions for the ASM Global portfolio of venues. The partnership was strategically designed to…
Customer Segmentation Strategies: How To Improve Conversions Efficiently
Customer segmentation is a powerful marketing method for any business today. If big sharks like Coca-Cola and Pepsi can profit from it, then why not others, irrespective of the company size! Marketing is like Cinderella’s shoe, it doesn’t…
Understanding the Consumer’s State of Mind in A Recession & How Ad Strategies Should Adapt
At GumGum we have begun to see some macro and seasonal impacts on advertiser spending patterns on our platform with consumer electronics, political, retail and travel ad dollars picking up. On the side, nancial services, CPG and…
The Best Times to Post on Social Media According to Research
The internet never sleeps so the best time to post on social media seems like it’s at every hour of the day. We’re going to demystify this myth so your social team can plan, prioritize and create a successful social media marketing…
13 Things Content Marketers Should Know About Email Marketing
As a content marketer, your top challenge is figuring out how to get relevant content in front of the right people and email marketing is one of the top marketing channels for increasing content engagement. This infographic offers up the…