Advertising Infographics: How to become a super copywriter
In order to become a copywriter, you'll need to earn a bachelor's degree in English, communications, or marketing and gain relevant experience to develop your skills and writing portfolio. An MBA or master's degree in marketing is…
Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar
Though a cookie-less future looms, 78% have no third-party plan.
With the recent announcement from Google that it will not use alternate identifiers to track data in its products, even after third-party cookies.
Four Best-Practices for Responsive Search Ads
Google's responsive search ads enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations.
LinkedIn Provides an Overview of Effective Ad Targeting
LinkedIn has shared a new overview of its various ad targeting options, along with some tips to help maximize your campaign performance, and reach the right consumers at just the right time via LinkedIn ads. With more businesses…
New Go Addressable and Advertiser Perceptions Research Finds 73% of Advertisers Now Use Addressable…
Today, Go Addressable, an industry initiative to advance addressable advertising, and Advertiser Perceptions released new findings that capture the latest growth, adoption, usage and trajectory for this medium.
One noteworthy finding…
IAB Europe’s Guide to Improving Sustainable Business Decision-Making in the Digital Advertising…
IAB Europe has released an initial ‘Guide to Improving Sustainable Business Decision-Making’ to assist businesses in the digital advertising ecosystem navigate the ever-evolving landscape of sustainability and responsible business…
Majority of Canadian Consumers Likely to Engage with Enhanced Connected TV Ad Formats
LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today released the findings of a new study that found that 84% of Canadian viewers like enhanced ads, and more than half (52%) will engage with them. Enhanced…
Video Ads on LinkedIn: 4 Tips to Success
Without careful planning, social media can sometimes feel like shouting into the void. By using LinkedIn ads, though, you can guarantee your brand’s voice makes its way to the right audience. And, an audience of influential decision-makers…
Google Display Ads Dimensions
According to statistics, 4.72 billion people use the internet worldwide. This number accounts for more than 60% of the global population. As a result, having a solid social media presence would undoubtedly assist a business in reaching new…
Navigating the Age of Uncertainty: How to Future-Proof Your Marketing Strategy
The deprecation of the cookie may have been delayed following Google’s recent Chrome update, but it still looms large on the horizon. With data privacy regulations continuing to spread globally, advertisers are under no illusion that…