What Marketers Need to Know About the New (and Improved) Ad Ecosystem
Looking for the best way to stay nimble in today’s adtech industry? Understanding the landscape is the first step in optimizing your marketing strategies and using data effectively.
In this webinar, Laura Perlman, SVP Marketing…
Programmatic Advertising: Master the Essential Concepts and Tech Foundations
Despite algorithmic bias, ad fraud, and the moving target of privacy compliance, programmatic advertising is here to stay. Programmatic is efficient for advertisers and allows publishers to tap real-time demand to drive revenues.
In…
Digiday Publishing Summit 23
September 18-20, 2023 | USA
As the industry settles into a new rhythm, media companies are still facing challenges that have major implications in their day-to-day business practices as well as overarching strategies. Continuously…
NYC TV Week
September 11-14, 2023 | USA
The leading event for professionals in the business of television returns to the heart of NYC this September. The place where the TV industry comes together to learn more about the biggest issues, trends and…
Engaging the Ever-Growing Casual Gaming Audience with Rewarded Video Ads
With an estimated 3.2 billion video gamers worldwide 1 , a figure that continues to grow year-on-year, gaming has evolved into an important scalable opportunity for advertisers to reach a huge audience of engaged viewers. Casual games —…
Third-party data and programmatic: The essential combination for growing brands
Over the past several years—in particular in reaction to the frenzy over Google’s pending cookie deprecation—there has arisen the notion that third-party data is going away. All talk is of alternatives, like first-, second- and even…
Best Digital OOH practices for law firms
Ever since the early 1970s, when the California Supreme Court ruled in favor of Jacoby and Meyers’ right to promote their business, advertising in the legal profession has become an accepted practice. The US Supreme Court’s extension of…
Valuedynamx Announces New Pay with Points Solution to Help Brands More Effectively and Frequently…
As the battle for customer loyalty and engagement rages, Valuedynamx, a leading global provider of curated, data-driven omnichannel purchase rewards, has announced its new “Pay with Points” solution that enables enterprises with points- or…
DoubleVerify Partners with Group Black to Optimize Brand Safety, Opening Nearly 15% More Inventory…
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a partnership with Group Black, one of the largest collectives of Black-owned media and diverse creators. This…
7 Pointers to make your Radio Ad a Tempting Treat
Want your radio Ad to stand out? www.excellentpublicity.com provides 7 influential pointers in this infographic for you to benefit from. Well then, get started and get ready to rock the Radio.