Three reasons why advertisers still believe in the power of print
Digital advertising has much to contend with from consumers’ dwindling attention spans to ad blockers. However, there’s one medium that has survived, no matter what the media industry has thrown at it. What’s that medium you ask? It could…
Improving economic conditions are beginning to spur digital ad spending growth
Skai, an omnichannel platform for performance marketing, published its Q2 2023 Digital Marketing Quarterly Trends Report, an in-depth analysis of the digital marketing trends that defined the second quarter of this year, along with an…
Anatomy Of Google Ad Auction
Once a search for a keyword is triggered, all eligible advertisers enter a pool to compete against each another. Google then evaluates the quality of each Ad by using a statistical model which analyzes the relevance of the Ad, the…
Why the Enduring Appeal of Super Bowl Advertising?
Super Bowl ad campaigns have created both "buzz" and a little "word of mouth" for advertising brands in the past few years, however, the changes in actual purchase consideration by the consumers were largely negligible. So, then, why are…
AUDIENCEX Expands Access to AI-Powered Advertising Solutions for the Midmarket
AUDIENCEX, the AI-enabled digital advertising partner built to optimize real-time campaign performance for brands and agencies, is proud to announce the continuing expansion of its cutting-edge AI solution, AXi. With this expansion, the…
5 Facebook Advertising Tactics
NMPi has been driving performance through social advertising for the past five years. During this time, digital marketing has grown and changed; Facebook has adapted to these changes by implementing initiatives that improve and refine…
Customer Centricity in the Telecommunications Industry
Executive leaders across all industries continue to face the most disruptive market conditions in decades. Increased competition has only accelerated; large rivals continue to compete by aggressively buying market share, new entrants are…
Stop Struggling, Start Converting: Uncover the Top 6 Reasons You Can’t Generate Leads
August 11, 2023 | 09:00 AM PST | USA
In this concise, high-impact session, we'll unpack the common obstacles getting in the way of your lead generation, including inefficient targeting, ineffective channel usage, and inconsistent…
Snap Inc. Partners with InMarket to Measure the Real-World Impact of Advertising Campaigns
InMarket, a leader in 360-degree marketing intelligence and real-time advertising, has announced a strategic partnership with Snap Inc., creator of Snapchat. This preferred partnership promises to enhance the way Snapchat advertisers can…
To Boldly Go Where Demand Is: Engaging B2B On Connected TV
August 17, 2023 | 02:00 PM ET | USA
Join MNTN for a webinar, where we’ll take you through data-backed, first-party insights from ourselves (and our clients) that show why Connected TV is the demand gen machine every B2B marketer needs…