Advertising Week New York 2023
October 16-19, 2023 | USA
Advertising Week New York is back for its 19th edition this October 16-19, bringing together the brightest minds in marketing, advertising, media and tech. With an immersive and interactive program, attendees…
ASSEMBLY, A STAGWELL (STGW) AGENCY, LAUNCHES RETAIL MEDIA DIVISION IN EUROPE
Global media agency Assembly announces the launch of its European Retail Media Division to meet booming retail media demand in the region.
The launch comes with expanded products and capabilities to deliver end-to-end connected commerce…
Loop Media Announces Strategic Alignment With Microsoft Advertising
Loop Media, Inc. ("Loop Media") (NYSE American: LPTV), the free streaming television media company for business which provides over 2 billion video views every month via restaurants, retail businesses, office buildings, doctors’ offices,…
Online advertising in the UK
The Department of Digital, Culture, Media & Sport (DCMS) commissioned Plum Consulting to provide an independent analysis of the structure of the online advertising sector; the movement of data, content and money through the online…
Social Media & Clinical Trial Recruitment
This white paper explores the efficacy of social media advertising, Facebook in particular, as an engine for clinical trial recruitment. Learn how to leverage the platform’s advanced targeting capabilities and massive audience to improve…
Unlocking the creative power of social media marketing
Marketers perform best when they view this higher bar for creativity as an opportunity to win over social media’s notoriously discriminating audiences. Doing so requires a carefully crafted approach to developing creative for both paid…
Cross-Channel and Synergy Effects of Direct Mailing and Display Advertising
The current paper answers two key questions: how direct mails affect different online and offline consumer activity metrics throughout the purchase funnel and how they interact with digital marketing communication tools. Analyzing data…
A Global Threat to Enterprises: the Impact of AD Attacks
Whether or not you’ve heard of Active Directory (AD) in your role as CEO, CFO, CMO, or any other non-IT management position, you are using it every day, every hour, every minute. When you log in to your device, open your emails, access an…
Attain Partners with Magnite to Introduce Real-Time Sales Measurement for Video Advertising
Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands, today announced a partnership with Magnite, the world's largest independent sell-side advertising company.…
The Best Google Adsense Alternatives for Publishers
AdSense is an ad network that allows publishers to automatically sell their inventory to advertisers. Launched in 2003, it is one of the most popular online advertisement networks for bloggers and webmasters looking to monetize their…