Direct Digital Holdings Partners with FreeWheel’s Beeswax to Simplify and Expand Access to…
Today, Direct Digital Holdings, Inc. a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"),…
Connected TV – ALPHA KONNECT
This ALPHA KONNECT report is an overview of the current connected TV landscape in Canada. The report uses Canadian and North American data such as user reach in Canada, household penetration, and demographic data to help marketers and…
Preparing for the Cookie-less Future & Ad Ecosystem changes Ep 3
The current approaches to activating, managing, and measuring audiences and digital media performance are all being challenged with the roll-out of regulations, deprecation of third-party cookies, and restricted access to advertising ID.
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Making Audiences Actionable ENVISIONING A FRICTIONLESS CROSS-CHANNEL ADVERTISING FUTURE
The media landscape has been permanently disrupted. Attention, conversation, and commerce now take place on an endlessly multiplying array of devices and environments, often on several simultaneously. This delivers convenience for…
New Study from BENlabs Reveals Product Placement in Media Drives Consumer Behavior
BENlabs, the leading entertainment AI company for brands and creators, released a new report today finding that 63% of consumers have positive emotions after seeing products or brands in TV content, while 47% say they enjoy seeing their…
CHATBOTS FOR ADVERTISING ENGAGEMENT AUTOMATION
Today, enterprises are undergoing a rapid digital transformation. As the world embraces a post COVID-19 work scenario, companies are innovating their marketing and sales strategy to fit the scene. For any business to jump off the books,…
AUDIENCEX Teams Up With Yobi to Unlock AI-Driven Predictive Modeling for Agencies and Brands
AUDIENCEX, the AI-enabled digital advertising partner built to optimize real-time campaign performance for brands and agencies, today announced a strategic partnership with Yobi, an AI-focused predictive data platform offering customized…
AI AND THE FUTURE OF TELEVISION ADVERTISING
The television and TV advertising industries are being radically reshaped by digitization and the emergence of video streaming technologies. A growing number of consumers are shifting to online streaming services while TV broadcasters and…
Account Based Display Advertising in an ABM World
Any account based marketer worth their salt will recognize how important it is to get the planning and execution of an account based marketing (ABM) program right. A key execution requirement for many ABM programs is account-based display…
Get Ready for CTV’s Ad-Supported Transformation: Everything Marketers Need to Know
The streaming world is preparing for a makeover in the new year. Premium channels from Disney+ to Netflix are debuting their ad-supported channels, creating valuable inventory for advertisers. And for the first time, streaming surpassed…