Making Audiences Actionable ENVISIONING A FRICTIONLESS CROSS-CHANNEL ADVERTISING FUTURE
The media landscape has been permanently disrupted. Attention, conversation, and commerce now take place on an endlessly multiplying array of devices and environments, often on several simultaneously. This delivers convenience for…
The Merkle B2B Superpowers Index goes live globally.
B2B brands and customers expect more from their vendors and business partners. A poor experience no longer suffices, as we’ve seen in the consumer space, and B2B is now officially entering the CX space, according to Patrick Hounsell,…
The Modern Publisher’s Guide to Video Advertising
Originally built for display advertising (and still used by 70-90% of publishers for this purpose), header bidding is a process that allows publishers to use unified auctions instead of waterfalls. Sellers reach multiple bidders at the…
Blockchain Social Network
The cost of a like in MON tokens will be the U.S. dollar equivalent of 5 cents. If the user wants to thank the author of the content with more than the equivalent of 5 U.S. cents, it will be possible to transfer a greater number of MON…
LoopMe Joins the Network Advertising Initiative (NAI), Advancing its Industry Leadership in Data…
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has joined the Network Advertising Initiative (NAI), the leading self-regulatory association…
Unlocking the promise of streaming media
Over-the-top television and streaming audio offer consumers a rich array of on-demand content options like never before, and the list of platforms and the programs that serve up those options are increasing all the time. The rise of…
Runaway The Label Partners with Adcore to Manage CAD $1.75M–$2.5M Annual Advertising Budget
Adcore Inc. (the "Company" or "Adcore") (TSX:ADCO)(OTCQX:ADCOF)(FSE:ADQ), a leading e-commerce advertising management and automation platform to leverage digital marketing in an effortless and accessible way, is pleased to announce it has…
How Brand Safety is Affecting Consumer Perception in Today’s World?
With the growing marketing trends, businesses are now becoming more conscious about brand image and safety. They know that consumers are becoming more aware of the environment and this is the reason they now look for brands that keep the…
Food52 and Chicory Form Strategic Partnership To Drive Revenue and Enhance User Experience on Food52…
Food52, a leading innovator in the food, cooking, and home space, and Chicory, the leading contextual commerce advertising platform, today announced their strategic partnership aimed at enhancing the site's revenue generation capabilities…
The Multiplier Effect of Integrating Search & Social Advertising
Search and social have become the two most utilized channels in the digital marketing industry, and for good reason. The two channels offer massive, highly engaged global audiences that can be used to drive demand generation and demand…