The In-App Advertising Playbook
The in-app environment provides an opportunity to reach relevant audiences. As the cookie crumbles and privacy laws evolve, users must opt in to app tracking. Apple offer an alternative framework, SKAdNetwork, to help marketers measure…
Out Of Home Trend Report 2022/2023
This option allows brands to advertise flexibly and with total control. They are behind the steering wheel, enabling them to view, analyse and adjust the OOH campaign in realtime. The combination of various triggers (e.g. weather,…
In Africa, Entravision and Match Media Group collaborate.
Entravision (NYSE: EVC), a market leader in advertising solutions, media, and technology, declared today that its African-based digital business unit has been selected by Match Media Group, the company that manages advertising for brands…
Global Ad Spend Forecasts
Across the world, Consumer Price Index inflation, fuelled by supply chain bottlenecks, is ramping up effects of the COVID-19 pandemic, labour shortage, and consequences of armed conflicts on energy and food prices. According to the…
ESG Passwordless in the Enterprise
76% of organizations experienced multiple account or credential compromises over the past 12 months, according to ESG’s 2023 research about the state of passwordless authentication in enterprise organizations. Recent prominent MFA-based…
The Complete Web Application and API Scanning Capabilities from Tenable are Now Available for Nessus…
Tenable®, which specializes in exposure management, has just released new features for Tenable Nessus Expert that make vulnerability scanning for contemporary web apps and APIs both quick and thorough. Dynamic application security testing …
Building the Business Case for Quantifying Cyber Risk
It's the cybersecurity question every executive and board member wants — and needs — to have answered: How much will it cost if a cybersecurity risk materializes and causes a breach?
Provide the answer with confidence by tying cyber…
Getting started with Neuromarketing
People oftentimes just don’t know why they do what they do. Traditional marketing research such as questionnaires, interviews and focus groups are therefore sometimes biased – if not downright deceptive. Techniques such as eye tracking and…
The Children’s Food & Beverage Advertising Initiative Category-Specific Uniform Nutrition…
The food group and positive nutrient requirements have been strengthened in important ways. The whole grain foods criteria has been revised to ensure foods contribute a meaningful amount of whole grains; more food groups now are required…
Creating the New Broadcast Content Economy on the Blockchain
The VUU Tokens are not intended to constitute securities in any jurisdiction. Further, this Whitepaper does not constitute a prospectus or offer document of any sort and is not intended to constitute an offer of securities or a…