The Importance of Networking and Communication in Marketing: Building Strong Connections for Success
In the fast-paced and ever-evolving world of marketing, the significance of networking and communication cannot be overstated. With the increasing digitization of businesses and the proliferation of social media, the way companies…
This is how to fix the B2B buyer journey because it is not functional.
Though extremely difficult, B2B marketing is both exciting and intellectually stimulating. The antiquated ideas that impede many B2B marketers do not assist with this. A good illustration is how the idea of a "funnel," which assumes that a…
Business Consulting for B2B: Driving Growth and Innovation in the Corporate World
In today's rapidly evolving corporate landscape, businesses are under constant pressure to innovate, optimize operations, and stay ahead of the competition. For B2B (business-to-business) companies, this challenge is even more…
BrightTower Advises B2B Audience Development and Specialist Content Leader Industry Dive in…
Industry Dive, a leader in multi-market B2B audience development and high quality specialist digital content with 10+ years of experience in delivering award-winning journalism, backed by Falfurrias Capital Partners, has entered into a…
How the right content wins in account-based marketing
Account-based marketing (ABM) has been around for long enough now that most companies have either rolled out strategies or are actively exploring their options. Looking at the ABM adoption model produced by the ITSMA, an industry…
Onboarding Is the Foundation of Digital Transformation
Imagine a cruise line where a sales and marketing team has successfully booked every cabin. Yet, when passengers arrive at the dock, bags packed and ready to board, they are told to wait while their documents and identities are verified.…
Skai’s Q2 2024 Digital Marketing Trends: Retail Media’s Positive Growth
Skai, the leading omnichannel advertising platform specializing in walled garden media, has published its Q2 2024 Digital Marketing Quarterly Trends Report. This in-depth analysis highlights the digital marketing trends that defined…
How marketing resource management can offer the insights and metrics that drive B2B success
Modern marketing is complex, requiring multiple teams with different complementary skillsets to come together to deliver an exceptional customer experience.
Keeping up with competition, meanwhile, means that marketing must get content…
B2B Data Enrichment: Unlocking the Power of Data for Business Growth
Accurate and thorough data is essential in today's fast-paced corporate environment for promoting growth and making wise judgments. The practice of B2B data enrichment involves adding new information to already-existing data to make it…
Things To Look For In A B2B Marketing Automation Platform in 2024
Platforms for marketing automation are being used by B2B marketers more frequently in an effort to improve productivity, accelerate expansion, and streamline operations. Selecting the best marketing automation platform for your…