Email Marketing in the Age of GDPR: How to Stay Compliant
In the era of strict data privacy regulations like the General Data Protection Regulation (GDPR), email marketing has had to evolve. Businesses must now ensure they collect and use customer data responsibly, with explicit consent from…
The Power of Data-Driven Marketing
Data-driven marketing has become a game-changer for businesses looking to optimize their marketing efforts. By leveraging customer data, companies can create hyper-targeted campaigns that speak directly to their audience’s preferences and…
The Power of Content Marketing
Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. Unlike traditional advertising, content marketing provides…
The UK Contact Center Decision Makers Guide
Contact centre industry expert ContactBabel recently released some alarming figures:
Call abandonment rates have risen to 9.1%, the highest yet recorded.
Average speed to answer has again increased, from a mean of 106 seconds to 120…
The Importance of a Marketing Website for Business Success
In today's digital age, a strong online presence is not just an option for businesses; it's a necessity. A marketing website serves as the cornerstone of your digital strategy, acting as the primary platform where potential customers…
Marketing Trends in 2024: What’s Shaping the Future?
As we move into 2024, the landscape of marketing continues to evolve, driven by technological advancements, changing consumer behavior, and the ongoing demand for personalized experiences. Here are some of the key marketing trends that…
Fueling the B2B Pipeline for Longevity
A solid pipeline is the dream of any B2B marketer. We should know — we’re B2B marketers ourselves. We talk a lot about why we’re such firm believers that B2B brands should leverage CTV, but we’re boiling it down to the top questions for…
Eyeota Appoints Chris Emme as Managing Director, Americas
Eyeota, the leading audience technology platform enabling the intelligent use of data, announced the hire of Chris Emme as Managing Director, Americas. In his new role, Chris will oversee commercial operations across the Americas, with a…
Account-Based Marketing Techniques to Stay Ahead of the Competition
ABM -- one of the biggest buzzwords in the digital marketing world. A significant component in the marketing strategy, that took the pillars of marketing to its prime. And it still remains to be a continued success! demand generation and…
Marketing Strategy for Lead Generation
Effective lead generation is a crucial component of any successful marketing strategy. It involves identifying and attracting potential customers who have shown interest in your product or service, nurturing them through the sales…