MarTechSalesinsight - Insights That Transform Marketing and Sales.

In today's competitive market, effective product sales strategies are vital for businesses to thrive. A successful product sales approach involves a combination of understanding consumer needs, strategic marketing, and efficient…

Eventify raises the bar for in-person event management with groundbreaking updates to their software platform. Discover how these advancements revolutionize event planning, streamline operations, and enhance attendee experiences, all…

Maintaining business integrity and reputation in B2B marketing requires making ethical decisions, which can be challenging but essential. It can be difficult for professionals to manage without going against ethical standards when dealing…

In today's digitally driven business landscape, B2B marketing strategies often rely on leveraging professional networking platforms like LinkedIn to connect with potential clients and industry partners. LinkedIn has emerged as a powerhouse…

Celebrus, a disruptive data platform, and Merkle, a top customer experience management (CXM) company under Densu, have introduced CXM Signals. By enabling companies to use first-party data for better customer experiences, this…

To improve its access to the European market, US-based event technology pioneer Captello teams up with UK consultant Event Footprints. Through the combination of Event Footprints' experience and Captello's state-of-the-art solutions, their…

In its Q1 2024 Digital Marketing Quarterly Trends Report, Skai, a top omnichannel advertising platform with a focus on walled garden media, offers in-depth research and interactive infographics on the key trends of the quarter. Stable…

Now that the economy is in danger of going into recession, companies should modify their marketing plans to put more emphasis on keeping and expanding their current clientele. A strategy that prioritizes current clients over new ones is…

In the fast-paced world of B2B (business-to-business) communication, email marketing has long been considered an essential tool for lead generation and client engagement. With its cost-effectiveness and scalability, email marketing…

While many brands claim to put the consumer first, very few actually do. Braze's 2024 Customer Engagement Review shows that only 24% of global firms are mapping customer behavior and sentiment. Even worse, only 6% of companies use consumer…