MarTechSalesinsight - Insights That Transform Marketing and Sales.

Marketing infrastructure encompasses the foundational tools, systems, and processes that enable organizations to effectively promote their products and services. This infrastructure includes digital platforms such as websites, social…

Events are essential for building relationships and propelling B2B marketing expansion. But conventional metrics for gauging the success of an event frequently fall short. Presenting event-led growth (ELG), a revolutionary approach that…

HubSpot's Content Hub is set to revolutionize content marketing by centralizing content creation, management, and distribution. Here’s how it will impact marketing: Unified Content Management By integrating various content types…

Hans Ubbe Ebbesen became the first head of global employer branding at Maersk, the largest container shipping firm in the world, in November of last year. His appointment comes at a time when businesses, especially those in the B2B sector,…

If you’re in B2B marketing, I would challenge you to think outside the box and do things that no one else is doing. The higher you can stand, the smaller everyone else seems, and the farther you can distance yourself from the competition…

B2B marketing seems and claims to be more science than art, with an excessive emphasis on measurement and attribution. Everyone likes to think that science explains things. Boards, executives, and investors anticipate marketing growth…

Product-based incentives can be a powerful motivator for sales employees, driving performance and boosting company revenue. Offering incentives tied to specific products not only encourages sales teams to focus on promoting those items but…

British Airways likes to hit us with big numbers. It came bounding out of its induced pandemic torpor with an exuberant burst of outdoor, print, and online advertising featuring no fewer than 500 separate executions. Five hundred! And…

As you’re tying up your 2024 budgets in the next few weeks, spare a thought for the humble channel marketer – those who strive to recruit the resellers and other partners that are the lifeblood of many B2B brands, and then help them…

With prices for B2B goods and services often less transparent than the cost of B2C products, companies that sell to other companies could be walking a tightrope when they discuss price rises with their clients.