Whitepapaer

At its most basic, PPC advertising is an auction-based method of buying digital advertising on a pay-per-click (PPC) basis. Advertisers only pay when someone clicks on (or engages with) an ad rather than paying when an ad impression is…

Resellers don’t choose not to adopt digital marketing but they do struggle to do it on their own, meaning your channel partners may need your help to embrace it. We have all evolved into ‘digital’ humans in a world that continues to shift…

These competitive forces particularly apply to the telecommunications industry. Within the telecommunications Category, competitors continue to slug it out for increasingly demanding customers who treat products and Services as commodities…

This Whitepaper is intended for informational purposes only and does not imply any elements of the contractual or legally binding relationship. The primary purpose of the Whitepaper is to present our company’s project and to provide…

Digital disruption is happening in retail (something most retail executives acknowledge), yet less than one-quarter of retailers are actively doing anything about it. Disruption presents both a major threat and a big opportunity. Failing…

Advertisers hire media agencies primarily because of their specialist ability to use data and research to select the most appropriate channels for the job in hand, and then to negotiate the best prices from those channels. The combination…

Executive leaders across all industries continue to face the most disruptive market conditions in decades. Increased competition has only accelerated; large rivals continue to compete by aggressively buying market share, new entrants are…

Mobile apps are the growth driver of the digital realm. While consumers’ time spent with desktop and TV has decreased worldwide over the past five years, time spent with mobile has more than doubled.1 This huge and diverse audience of…

Many businesses and brands have realised that consumers, employees, and investors are interested in more than just functional benefits and the bottom line. They increasingly expect businesses to behave more ethically, promote wellbeing in…

Indeed, the agency executives Ad Age interviewed agreed that those silos of DTC ad specialists won’t work with the changing landscape. Most of the industry embraces the idea of broader health-care communications. “The role of agencies as…