Whitepapaer

The Google Ad Grant program offers $10,000 worth of free advertising to nonprofits The following infographic, courtesy of Elevation, breaks down the basics of what the Google Ad Grant is, how to apply, and how to remain eligible after…

Marketers face a common challenge of choosing between different methods of marketing their brand, and there are many different ways to market your brand. However, the two most common ways of getting visibility in the search engines are SEO…

Content marketing is now a trendy marketing term. We are seeing a rise in specialized magazines and trainings (such as this one) on content marketing to help professionals create and handle content. Newspapers like Forbes, the Guardian or…

Advertising is a form of promotion, and promotion is the face of a company. As one of the four pillars of marketing (along with product, place, and price), promotion encompasses the variety of techniques an advertiser uses to communicate…

While the benefits of social media tools and techniques are well-known when it comes to engaging with customers, organizations still face challenges when it comes to internally using social platforms to enable open collaboration across…

Digital disruption is happening in retail (something most retail executives acknowledge), yet less than one-quarter of retailers are actively doing anything about it. Disruption presents both a major threat and a big opportunity. Failing…

Most senior executives are familiar with the invaluable role that procurement plays in the supply categories that directly contribute to the manufacturing of their product or the provision of their services. Procurement has delivered…

Nothing is more top of mind for marketers than attribution. It’s a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view…

Social media was often seen as the wild child of the marketing department the place where interns started their careers and brands could say random things with little to no repercussions. But times have changed, and the industry has…

Government agencies are increasingly looking to leverage social media to improve the quality of government services and enable greater citizen engagement. Publicly available social media sites, such as Facebook or Twitter, are providing…