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Emissary Launches Innovative Sales Intelligence Platform, Emissary Knowledge, Giving Sales Leaders…
With the introduction of Emissary Knowledge today, Emissary marked a significant advancement in the sales intelligence sector. Emissary's firsthand insights are gathered directly from executives who worked inside target accounts, unlike…
Driving Unconventional Growth through the Industrial Internet of Things
The Industrial Internet of Things has been heralded primarily as a way to improve operational efficiency. But in today’s environment, companies can also benefit greatly by seeing it as a tool for finding growth in unexpected opportunities
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To become the first adtech platform to provide a complete programmatic campaign emissions solution,…
One of the top omnichannel supply-side platforms in the world, OpenX Technologies, Inc., today announced a significant relationship with Cedara, the Carbon Intelligence Platform. By integrating with Cedara, OpenX becomes the first digital…
The Connected Television Sector Will Benefit from More Addressable Advertising Inventory Thanks to a…
Today, LiveRamp (NYSE: RAMP) and FreeWheel announced their collaboration to launch a new product that will allow marketers to purchase more addressable ad inventory in the connected television market. It's a fresh international alliance.…
Retailers Missing Cross-Channel Personalization Opportunity
The best option for marketers to connect with their target audience is probably through social media. Social users are highly engaged, always connected, and social networks offer a plethora of information about user behavior. Retailers,…
Three Ways That Personas Take Your Marketing to the Next Level
Given the prevalence of marketing and advertising in the everyday lives of consumers, personalization is more important than ever. Consumers have become so numb to "one for all" messaging platforms that when a brand stands out by offering…
New Study from BENlabs Reveals Product Placement in Media Drives Consumer Behavior
BENlabs, the leading entertainment AI company for brands and creators, released a new report today finding that 63% of consumers have positive emotions after seeing products or brands in TV content, while 47% say they enjoy seeing their…
ASSEMBLY, A STAGWELL (STGW) AGENCY, LAUNCHES RETAIL MEDIA DIVISION IN EUROPE
Global media agency Assembly announces the launch of its European Retail Media Division to meet booming retail media demand in the region.
The launch comes with expanded products and capabilities to deliver end-to-end connected commerce…
Attain Partners with Magnite to Introduce Real-Time Sales Measurement for Video Advertising
Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands, today announced a partnership with Magnite, the world's largest independent sell-side advertising company.…
DoubleVerify Extends Leadership In Independent AI Powered Campaign Optimization Solutions With…
DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced that it has entered into an agreement to acquire Scibids Technology SAS , a global leader in AI-powered digital campaign optimization.…