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Network & Communication
Customer Centricity in the Telecommunications Industry
Executive leaders across all industries continue to face the most disruptive market conditions in decades. Increased competition has only accelerated; large rivals continue to compete by aggressively buying market share, new entrants are…
Veritonic and Acast Partner to Highlight What Success Sounds Like Around the World for Podcast Ads…
Veritonic, the industry’s comprehensive audio analytics and research platform, partnered with Acast, the world’s largest independent podcast company, to bring new data to market around the commonalities - and divergence - of audio creative…
Customer Segmentation Strategies: How To Improve Conversions Efficiently
Customer segmentation is a powerful marketing method for any business today. If big sharks like Coca-Cola and Pepsi can profit from it, then why not others, irrespective of the company size! Marketing is like Cinderella’s shoe, it doesn’t…