Browsing Category
Featured News
Direct Digital Holdings Partners with FreeWheel’s Beeswax to Simplify and Expand Access to…
Today, Direct Digital Holdings, Inc. a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"),…
AUDIENCEX Teams Up With Yobi to Unlock AI-Driven Predictive Modeling for Agencies and Brands
AUDIENCEX, the AI-enabled digital advertising partner built to optimize real-time campaign performance for brands and agencies, today announced a strategic partnership with Yobi, an AI-focused predictive data platform offering customized…
Loop Media Announces Strategic Alignment With Microsoft Advertising
Loop Media, Inc. ("Loop Media") (NYSE American: LPTV), the free streaming television media company for business which provides over 2 billion video views every month via restaurants, retail businesses, office buildings, doctors’ offices,…
Improving economic conditions are beginning to spur digital ad spending growth
Skai, an omnichannel platform for performance marketing, published its Q2 2023 Digital Marketing Quarterly Trends Report, an in-depth analysis of the digital marketing trends that defined the second quarter of this year, along with an…
AUDIENCEX Expands Access to AI-Powered Advertising Solutions for the Midmarket
AUDIENCEX, the AI-enabled digital advertising partner built to optimize real-time campaign performance for brands and agencies, is proud to announce the continuing expansion of its cutting-edge AI solution, AXi. With this expansion, the…
Snap Inc. Partners with InMarket to Measure the Real-World Impact of Advertising Campaigns
InMarket, a leader in 360-degree marketing intelligence and real-time advertising, has announced a strategic partnership with Snap Inc., creator of Snapchat. This preferred partnership promises to enhance the way Snapchat advertisers can…
Valuedynamx Announces New Pay with Points Solution to Help Brands More Effectively and Frequently…
As the battle for customer loyalty and engagement rages, Valuedynamx, a leading global provider of curated, data-driven omnichannel purchase rewards, has announced its new “Pay with Points” solution that enables enterprises with points- or…
DoubleVerify Partners with Group Black to Optimize Brand Safety, Opening Nearly 15% More Inventory…
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a partnership with Group Black, one of the largest collectives of Black-owned media and diverse creators. This…
New Go Addressable and Advertiser Perceptions Research Finds 73% of Advertisers Now Use Addressable…
Today, Go Addressable, an industry initiative to advance addressable advertising, and Advertiser Perceptions released new findings that capture the latest growth, adoption, usage and trajectory for this medium.
One noteworthy finding…