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AesirX Launches Unified Analytics and Consent Solution on WordPress Repository
AesirX is excited to announce the release of its Unified Analytics and Consent Solution on the official WordPress repository. This new plugin allows users to install the solution with just one click, marking a significant advancement in…
Increasing Reliance on E-commerce Aids the Global Payment Gateway Market Growth
Payment gateways are becoming increasingly popular as online transactions become more abundant. Payment gateways help authorize and authenticate online transactions between a business and a bank. Gateways offers consumers a much more…
Why “excitement and prudence” are the attitudes that B2B marketers are taking toward AI
Though the public's perception of artificial intelligence has changed over the past year or two, not necessarily for the better, what do B2B enterprises think of AI's potential to boost their marketing campaigns? The public sentiment…
B2B Solution of the Week: Martech Stack Building Trends and Successes
The multi-relationship approach of martech stack-building is in stark contrast with the recent and speculated announcements by B2B marketing and data analytics providers for cloud solutions that will build on top of Salesforce, Oracle, and…
It is time to demolish and rebuild your brand.
British Airways likes to hit us with big numbers. It came bounding out of its induced pandemic torpor with an exuberant burst of outdoor, print, and online advertising featuring no fewer than 500 separate executions.
Five hundred! And…
Eventify Unveils Game-Changing Upgrades for In-Person Events
Eventify raises the bar for in-person event management with groundbreaking updates to their software platform. Discover how these advancements revolutionize event planning, streamline operations, and enhance attendee experiences, all…
In Europe, B2B Event Measurement is Revolutionized by Captello and Event Footprints
To improve its access to the European market, US-based event technology pioneer Captello teams up with UK consultant Event Footprints. Through the combination of Event Footprints' experience and Captello's state-of-the-art solutions, their…
Skai Releases Q1 2024 Digital Marketing Trends Report: Analysis & Insights
In its Q1 2024 Digital Marketing Quarterly Trends Report, Skai, a top omnichannel advertising platform with a focus on walled garden media, offers in-depth research and interactive infographics on the key trends of the quarter.
Stable…
Merely 6% of worldwide marketers utilize consumer insights for their products and brands.
While many brands claim to put the consumer first, very few actually do. Braze's 2024 Customer Engagement Review shows that only 24% of global firms are mapping customer behavior and sentiment. Even worse, only 6% of companies use consumer…
Why TikTok entered “professional mode” in order to win over B2B hearts
In order to spread the word on social media, the social media app enlisted Rob Mayhew, a creator and creative director of Gravity Road, as its official TikTok for Business ambassador.
Due to the promotion, 12% more marketers switched…