B2B Marketing

Maintaining business integrity and reputation in B2B marketing requires making ethical decisions, which can be challenging but essential. It can be difficult for professionals to manage without going against ethical standards when dealing…

In today's digitally driven business landscape, B2B marketing strategies often rely on leveraging professional networking platforms like LinkedIn to connect with potential clients and industry partners. LinkedIn has emerged as a powerhouse…

To improve its access to the European market, US-based event technology pioneer Captello teams up with UK consultant Event Footprints. Through the combination of Event Footprints' experience and Captello's state-of-the-art solutions, their…

In the fast-paced world of B2B (business-to-business) communication, email marketing has long been considered an essential tool for lead generation and client engagement. With its cost-effectiveness and scalability, email marketing…

Since the 1980s, Fortune 500 firms have been diversifying their marketing teams and campaigns, according to research from Penn State University. Even so, less than half of businesses have formal strategies or policies in place to enhance…

According to Marketing Week's 2024 Career & Salary Survey, businesses are starting to recognize marketing's strategic aptitude. Among the nearly 3,000 respondents, more than a third (35%) said that throughout the previous year,…

EE is stepping up its B2B service by leveraging its new focus as a destination for gamers. In addition to unifying its BT and EE identities under EE in October, the mobile and network provider also made its stores and services available to…

If there’s been one defining mantra for the marketing industry over the last few years, it’s this: wise businesses invest in brand during an economic downturn. With 2024 already shaping up to be another unstable year, those words of advice…

Though the public's perception of artificial intelligence has changed over the past year or two, not necessarily for the better, what do B2B enterprises think of AI's potential to boost their marketing campaigns? The public sentiment…

Digital marketing has emerged as a driving force in today's interconnected world, revolutionizing the way businesses connect with their audience and promote their offerings. From social media campaigns to search engine optimization (SEO)…