B2B Marketing

In today’s competitive market, brand collaboration has emerged as a powerful strategy for businesses looking to enhance their reach, boost their brand image, and drive innovation. By partnering with complementary brands, companies can…

Content marketing is a powerful strategy for driving engagement and building brands in the digital era. By creating and distributing valuable, relevant, and consistent content, businesses can attract and retain a clearly defined audience.…

In the competitive landscape of B2B marketing, Account-Based Marketing (ABM) has emerged as a game-changing strategy. ABM focuses on targeting specific accounts with tailored marketing efforts, rather than casting a wide net. This…

Two years into a five year growth plan, healthcare provider Bupa has big ambitions for growth. The latest step on the brand’s route is ‘Let’s Get Growing,’ a new B2B campaign aimed at extending Bupa’s appeal amongst SMEs. Traditionally,…

To write better B2B content and boost sales, focus on understanding your audience’s pain points and needs. Start by conducting thorough research to gather insights into their challenges and preferences. Create compelling, value-driven…

Though the public's perception of artificial intelligence has changed over the past year or two, not necessarily for the better, what do B2B enterprises think of AI's potential to boost their marketing campaigns?  The public sentiment…

In today's rapidly evolving technology landscape, B2B tech sales have become essential for business growth and success. This involves selling technology products or services to other businesses, requiring a thorough understanding of…

More than half of B2B marketers (62%) say their role has become more strategic over the last 12 months, according to new research by Marketing Week. The exclusive State of B2B Marketing survey – new for 2024 – finds most of the 600 B2B…

In the fast-paced and competitive world of B2B sales, staying ahead of the curve is essential. Marketing technology, often referred to as MarTech, plays a crucial role in helping businesses streamline operations, engage with prospects,…

In the dynamic world of business-to-business technology sales, obstacles are unavoidable. Sales teams frequently have to negotiate a complex web of obstacles when doing anything from lead generation to deal closure. Certain obstacles are…