B2B Marketing

Much of the widespread acceptance of cloud-based solutions is thanks to the successful deployment of remote working contact centre agents as a reaction to the pandemic. Many call centres moved to a cloud-based environment within days and…

In today’s competitive marketplace, effective marketing is crucial for creating brand awareness, driving customer engagement, and increasing sales. Whether through digital channels, social media, or traditional advertising, a well-planned…

consistency Marketing automation platforms are often the place where brand consistency is enforced. Tools like Perkuto’s Jeto add-on allow marketers to use automation platforms (in Jeto’s case, Marketo) without adding off-brand…

In the era of strict data privacy regulations like the General Data Protection Regulation (GDPR), email marketing has had to evolve. Businesses must now ensure they collect and use customer data responsibly, with explicit consent from…

As we move into 2024, the landscape of marketing continues to evolve, driven by technological advancements, changing consumer behavior, and the ongoing demand for personalized experiences. Here are some of the key marketing trends that…

Skai, the leading omnichannel advertising platform specializing in walled garden media, has published its Q2 2024 Digital Marketing Quarterly Trends Report. This in-depth analysis highlights the digital marketing trends that defined…

Modern marketing is complex, requiring multiple teams with different complementary skillsets to come together to deliver an exceptional customer experience. Keeping up with competition, meanwhile, means that marketing must get content…

Platforms for marketing automation are being used by B2B marketers more frequently in an effort to improve productivity, accelerate expansion, and streamline operations. Selecting the best marketing automation platform for your…

B2B lead generation stands as a critical process in the business-to-business domain, focusing on identifying and cultivating potential customers for a company’s products or services. Unlike B2C, B2B lead generation hinges on building…

In today's fast-paced business environment, marketing technology (MarTech) has become a pivotal force in transforming the sales landscape. As companies strive to stay competitive, integrating MarTech into the sales department is no longer…