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Making the Most of Your B2B Investment: Is Account-Based Marketing Necessary?
Account-Based Marketing (ABM) has emerged as a powerful strategy in B2B marketing, focusing efforts on high-value accounts for personalized engagement. While not necessary for all businesses, ABM can drive revenue growth, improve alignment…
Jasper Grows by Purchasing Clipdrop’s Image Platform from Stability AI
One of the largest generative AI app businesses in the world, Jasper, has revealed that it has achieved a deal to purchase Stability AI's AI picture creation and editing platform, Clipdrop. Jasper's ability to provide the most…
Gupshup inserts AI chatbots with Vertex AI capabilities into RCS dialogues.
Brands using Gupshup's platform can now offer AI chatbots for RCS chats, giving their users access to a whole new, sophisticated, and interactive experience. Gupshup is the world's top Conversation Cloud platform. The Vertex AI platform on…
How Canva uses AI-powered tools to reach B2B clients
Canva, a creative technology company, just released a new ad to highlight the increasing number of AI-powered and collaborative tools available to businesses. An internal team utilized Canva's platform to produce the "What Will You Design…
How to avoid making the same mistakes twice in email marketing
Avoiding the repetition of mistakes is crucial in email marketing to maintain credibility and effectiveness. Firstly, conduct a thorough analysis of past campaigns to identify recurring errors. This could include examining open rates,…
How to determine if a business email marketing platform is necessary
Determining whether a business email marketing platform is necessary depends on various factors crucial to your marketing strategy and organizational goals. Firstly, assess the scale of your email marketing efforts. If you're consistently…
Six email metrics that aid in achieving marketing objectives and corporate decision-making
Six email metrics play a crucial role in aiding marketing objectives and informing corporate decision-making. The open rate, the percentage of recipients who open an email, provides insight into the effectiveness of subject lines and…
Why Does Your E-Commerce Loyalty Program Need to Be Redesigned Based on Data?
It is no secret that consumers are feeling the effects of price rises on their basics as the US inflation rate reaches a 40-year high. The truth is that American households are operating on very tight budgets, from groceries to gas pumps.…
How blogging can help you advance in affiliate marketing
Blogging serves as a powerful tool for advancing in affiliate marketing by providing a platform to share valuable content and engage with a target audience. Through consistent and high-quality blog posts, affiliate marketers can establish…
Four actions to convert a potential client into a devoted patron
Converting a potential client into a devoted patron requires strategic actions aimed at building trust, fostering loyalty, and delivering exceptional value. Here are four key steps to achieve this:
Establish Strong Relationships:
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