Articles

Getting the business to buy into the case for marketing investment can feel like an uphill battle. Indeed, new exclusive Marketing Week data suggests the problem is acute for B2B marketers. The exclusive State of B2B Marketing research…

In a groundbreaking shift within the creative and experiential marketing sector, Imagine, a leader in visual communications, has redefined the agency relationship. By launching a new partner consolidation strategy, Imagine aims to…

Zeta Global and Yahoo have announced a strategic partnership to migrate Yahoo’s email marketing operations to the Zeta Marketing Platform (ZMP). This collaboration aims to enhance customer experiences and boost marketing…

BOTS, Inc. (OTC PINK: BTZI) ("The Company"), a leading provider of advanced technology solutions announced today new B2B services based on OpenAI and ChatGPT platform. ChatGPT is an AI model trained on a large fraction of text from the…

WalkMe Ltd., a leading provider of digital adoption platforms, announced the formation of its Growth Advisory Board to guide its vision to fundamentally transform the productivity of humanity by harnessing the power of technology. With…

Data-driven marketing has become a game-changer for businesses looking to optimize their marketing efforts. By leveraging customer data, companies can create hyper-targeted campaigns that speak directly to their audience’s preferences and…

Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. Unlike traditional advertising, content marketing provides…

In today's digital age, a strong online presence is not just an option for businesses; it's a necessity. A marketing website serves as the cornerstone of your digital strategy, acting as the primary platform where potential customers…

Effective lead generation is a crucial component of any successful marketing strategy. It involves identifying and attracting potential customers who have shown interest in your product or service, nurturing them through the sales…

Account-based marketing (ABM) has been around for long enough now that most companies have either rolled out strategies or are actively exploring their options. Looking at the ABM adoption model produced by the ITSMA, an industry…