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Backlinks are an essential aspect of building a good SEO ranking. Google and other search engines will rank you higher, placing you at or near the top of the results when somebody searches for a related topic. How do you know your backlink…

Introduction: For the successful sale of product or services, marketing plays an important role, with one of the main marketing strategies being B2B marketing.B2B (Business-to-Business) as the name suggests, is marketing, is which…

The B2B (business-to-business) landscape is driven by relationships, trust, and communication. Yet, in recent years, one persistent issue has been undermining these key components: marketing spam. While marketing is essential for…

Well, this is typically the time when you make New Year's Resolutions, and maybe one of those is timekeeping compliance. But rather than starting with the thinking behind all this, we'll save that for last and instead dive right into some…

With the economy on the brink of recession, now is the time for businesses to adjust their marketing strategies to focus more on retaining and growing existing customers. As companies are looking to manage their spending, a strategy that…

Selling unnecessary products, or products that don’t directly solve an obvious problem or satisfy an essential need, may seem like a challenging task. However, it’s an art many businesses have mastered by employing clever marketing…

Artificial intelligence is forecasted to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. MAICON brings together top authors, entrepreneurs,…

Sales is the backbone of any business. It’s the driving force that generates revenue, fosters customer relationships, and sustains growth. However, the art of selling has evolved significantly over the years. With the rise of digital…

Successful B2B SEO efforts at the bottom of the funnel require a robust content strategy. This strategy must involve creating content that ranks well in search engines and also engages potential customers. According to Clodura.AI, B2B…

Emplifi’s analysis shows that ad spend on Facebook and Instagram surged by 90% in the days leading up to Black Friday last year, with social ad impressions peaking during the same period. Click-through rates (CTR) for Black Friday ads held…