How Marketers Are Capitalizing on March Madness to Build Cross-Channel Engagement

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The whirlwind of basketball games that is March Madness presents a huge opportunity for marketers to expand their cross-channel customer engagement. Check out these stats from last March Madness for tips on scoring big this this year.

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To become the first adtech platform to provide a complete programmatic campaign emissions solution, OpenX teams up with Cedara.

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